The Heart Truth™ about women’s health

When you hear the term heart disease, what’s your first reaction? If you think, “That’s a man’s disease” and “not my problem,” you’re far from alone. But here’s The Heart Truth: Heart disease is the No.-1 killer of women in the United States.

Although some women believe cancer is a bigger health threat, heart disease kills more women than all forms of cancer combined. In fact, one in four women in this country dies of heart disease. And even when it doesn’t kill, heart disease can lead to disability and significantly decrease a woman’s quality of life.   

The Heart Truth Campaign
To raise public awareness of the dangers of heart disease in women, the National Heart, Lung, and Blood Institute (NHLBI) and partner organizations are sponsoring The Heart Truth. This national campaign is designed to give women an urgent wakeup call about their heart disease risk. NHLBI also provides tools to help women develop heart-healthy lifestyles.  (See http://www.hearttruth.gov.)

The Heart Truth campaign messages are paired with the Red Dress™. In 2002, The Heart Truth introduced the Red Dress as a national symbol for women and heart disease awareness to remind women of the need to protect their heart health and inspire them to take action.

National Wear Red Day
National Wear Red Day is a day when Americans nationwide wear red to show their support for women’s heart-disease awareness. National Wear Red Day is held on the first Friday in February of each year—Friday, February 1, 2008.  Don’t miss the chance to unite in this life-saving movement by wearing a favorite red dress, shirt, or tie, and Red Dress Pin.

Special Fifth Anniversary
Red Dress Pin Celebrate The Heart Truth’s landmark heart-health awareness movement by wearing the distinctive fifth anniversary edition of the Red Dress Pin. This exclusively designed pin is encrusted with artisan-crafted, fully faceted, sparkling red Swarovski crystals and is a captivating fashion accessory.