David Arquette Turns His Grief Into Action

The Scream star explains how the loss of his mother led him to become a passionate advocate for breast cancer research and screening.

Ellen Byron
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David is especially passionate about his involvement with the Keep A Breast Foundation, whose mission is to provide young adults with information about prevention, early detection and support via tongue-in-cheek “I Heart Boobies” apparel and accessories. David finds Keep A Breast’s hip sensibility refreshing. “They’re using humor to raise awareness and educate people about getting themselves checked for breast cancer,” he explains. “One of their ad campaigns encourages spouses or boyfriends to check. That’s a public service announcement I did—‘Check, it can be fun!’ They’re being silly but logical because they’re making people aware that not every woman checks herself.”

David’s advice for others who have loved ones suffering from cancer? “Everyone deals with it in different ways,” he says. “One of the most important things [I’ve learned] is not to take things personally if someone is dealing with the situation in a different way than you are. Try to be understanding.”

Check out David Arquette's new public service announcement on early detection of breast cancer!

February 2013